Entries by Paul Strack

Memories in Print

I recently moved into another office.  After 20 years, I figured I was entitled to a change of scenery. As with any move, I was amazed at the junk I’ve accumulated over the years. Fortunately, I also stumbled across some treasures as well.  One of these was an envelope that contained samples from a job […]

Integrating Media Conference on QR Codes

Hey everyone — Amy here. I’m blogging the Integrating Media conference. Think of this blog post as glorified note taking. I’m trying to type as fast as I can and jot down the key points, and I’m going to hit “publish” soon after the conference is over. Let’s get started… Change is inevitable! If it […]

Outsourced!

We run a lean operation. People are often surprised to learn that we employ only 12 full-time team members. We try not to over-hire, and when we lose a staff member, we don’t immediately replace that position. I do realize that this can be counter-intuitive if our goal is to grow the economy.  But let’s […]

Terrifying Tales of Petrifying Print Jobs

As a manufacturer of custom designed and printed products, I’d like to tell you that every job we produce is completed on time, flawlessly, and without any stress. I’d be lying, but I’d still like to tell you that. Not all jobs go as planned, and yes, sometimes they are due to our own mistakes. […]

California Dreaming

One of the perks of working in a family owned business is the opportunity to work daily with my parents. Okay, they only come in twice a week, and we hardly ever see each other, but still. Dad still does quite a bit of the estimating and reviews our equipment needs. Mom handles the payroll […]

The Brand, The Blog, & The Blonde

Having recently returned from a national trade conference, I’m determined to put into action some of the “take-aways” from that event. But I often find myself time-challenged in doing this. So that’s when I consider delegating certain tasks. The term “delegation” sometimes gets a bad rap.  The book ReWork warns that “with a small team, you […]

The Brand, The Blog, & The Blonde

Having recently returned from a national trade conference, I’m determined to put into action some of the “take-aways” from that event. But I often find myself time-challenged in doing this. So that’s when I consider delegating certain tasks. The term “delegation” sometimes gets a bad rap.  The book ReWork warns that “with a small team, you […]

Save the Date!

Last year, thanks to social media in general, and Twitter specifically, we were able to produce a very attractive wall calendar that featured photographs provided by many of our Twitter friends.  Beautiful shots from around Little Rock and Central Arkansas were featured each month, as were those funny little things called QR codes.  (Have we […]

The First Cut is the Deepest (Work with me, will ya?)

No, this is not a tribute to Rod Stewart. Nor is this a solution to a recurring nuisance (i.e. the dreaded paper cut) that continues to plague our industry. Instead, it’s a mild celebration of making the first cut in a national TV contest.  ABC’s Good Morning, America recently launched a contest inviting viewers to tell them about […]