A Loaf of Bread vs. Direct Mail

Which of the following, after being opened, has the longer shelf-life: Bread, fresh shrimp, email, milk, or direct mail? According to a report by RetailWire, Direct Mail is the leader, with an average shelf-life of 17 days.

Case Study: That’s the Way the Cookie Crumbles with Preserve Arkansas

A case study of a sweet solution for the Arkansas Preservation Awards, in a time of social distance and zoom meetings!

Make (Zoom) Meetings Engaging Again

We have become too familiar with Zoom (and other remote) meetings.  These are functional. They can be efficient. And often, they are practical. But are they engaging?

Case Study: Warm Winter Fuzzies from Ouachita Baptist University

Winter break for college students is normally a lengthy vacation. I recall I always enjoyed the downtime, the home cooked meals, and the holiday. But I fondly remember that when it was time to start the spring semester, I was more than ready to return to campus. But when you add to that break, a pandemic that includes remote classes that began weeks or months before the Holiday break, the time away from campus can seem like an eternity.

Promo Product Trends for 2021

Promotional products continue to be some of the most high-impact, cost-effective advertising tools around. While 2020 was certainly a…unique year for many reasons, many of the product trends that emerged will continue well into 2021.

CustomXM Shares the Passing of Company Co-Founder Mary Lee Strack

Old bookkeepers never die, they just lose their balance. Except when that is not the case. Last Wednesday, December 30, our beloved former bookkeeper, Secretary-Treasurer and my Mom, Mary Lee Strack, unexpectedly passed away. Mom was 88 years old.

It’s The Thought That Counts

Relocating a family is one thing, but what about moving a family business?  And one that has been accumulating stuff for 54 years?

It’s Time to Move Along

Relocating a family is one thing, but what about moving a family business?  And one that has been accumulating stuff for 54 years?

A New Normal for Restaurants (And the rest of us, too)

We are getting used to it, whether we like it or not. Curbside service, carryout or contactless delivery – our favorite food is still quite tasty, but the presentation just isn’t what it used to be.