Whether it’s one t-shirt or a thousand hats, we pride ourselves in our ability to cater to any job size. Customized, short run projects are a breeze with our variety of different decoration options.
You’ve developed your brand. Maybe recently, maybe years ago. But it’s your brand. It helps tell your story. Keeping your brand up to date and sharing it effectively can be quite difficult for business owners. At CustomXM, we understand the importance of a good, positive brand and we can help you create and promote that brand.
Why is branding so important? Well, for starters, it’s a clear-cut way for a customer to learn about you and your products. First and foremost, you want to have a consistent brand message across channels. From piece to piece and across channels (print, email, in-store displays), make sure your brand is consistent. Use the same color palettes, the same (or similar) imagery, and a tightly controlled logo. Create a similar look and feel, even if the design isn’t identical. All communications from your company should send an identifiable brand message.
Whether you’re just starting out or your business has been around for decades, it’s not always easy to get people talking about your brand. One of the easiest and most effective ways to spread the message is to identify and target your brand ambassadors. There are people out there talking about your brand. Find them and target them with brand-building messages. Positive word of mouth advertising, is the most valuable marketing you can get. Find out who your brand ambassadors are and create targeted messaging just for them. Speaking of those positive comments, testimonials are an easy way to share your brand. Whether it’s in print, online, or social media, people believe testimonials over traditional messaging. Begin collecting testimonials and add snippets to your postcards, direct mail letters, in-store signage, and other print marketing materials.
The evolution of the CustomXM brand from 1966 to present.
Should you ever change your brand? The answer is yes, especially if these 5 conditions apply:
Are you ready to Expand Your Brand? Contact us and let’s get started.
