If you want to Market Smarter, you’ve come to the right place!
The CustomXM Team
Who is CustomXM? A team of absurdly brilliant people who love what they do.

Paul Strack
Since abandoning his career in public accounting, Paul has been with CustomXM for more than 25 years. As the second-generation business owner, Paul serves as president, sales manager, chief motivator and, when his mother takes time off, interim payroll manager. Paul has never seen a mic he didn’t like and occasionally enjoys juggling fire batons.

Michael Strack
Michael, son of Lisa & Paul Strack and grandson of Ira & Mary Lee Strack, becomes the 3rd generation to take root in the family business. Michael joins us as Marketing Manager, and will be responsible for all marketing initiatives for CustomXM. Michael will also expand the digital marketing services offered by CustomXM to its clients.

Amanda Strack
Amanda, daughter of Lisa & Paul Strack and granddaughter of Ira & Mary Lee Strack, continues the 3rd generation of Stracks in the family business. Amanda will greet you upon your arrival to our office and assist with anything you need!

Josh Coker
Josh wears many hats around the office, including Production Manager, Wide Format Specialist, and Graphic Designer. Josh keeps production running smoothly, and produces quality design and printed pieces in the meantime!

Bobby Noles
Bobby is the veteran on our team, joining CustomXM more than 36 years ago after his graduation from Arkansas State. He is responsible for our bindery operations and all things related to cutting and folding. Bobby recently turned 65 years old and says he found his fountain of youth at the local fitness center.