About Us

If you want to Market Smarter, you’ve come to the right place!

  • The CustomXM Team

    Who is CustomXM? A team of absurdly brilliant people who love what they do.

Paul Strack

Paul Strack

President

Since abandoning his career in public accounting, Paul has been with CustomXM for more than 25 years. As the second-generation business owner, Paul serves as president, sales manager, chief motivator and, when his mother takes time off, interim payroll manager. Paul has never seen a mic he didn’t like and occasionally enjoys juggling fire batons.

Michael Strack

Michael Strack

Marketing Manager

Michael, son of Lisa & Paul Strack and grandson of Ira & Mary Lee Strack, becomes the 3rd generation to take root in the family business. Michael joins us as Marketing Manager, and will be responsible for all marketing initiatives for CustomXM. Michael will also expand the digital marketing services offered by CustomXM to its clients.

Amanda Strack

Amanda Strack

Receptionist/CSR

Amanda, daughter of Lisa & Paul Strack and granddaughter of Ira & Mary Lee Strack, continues the 3rd generation of Stracks in the family business. Amanda will greet you upon your arrival to our office and assist with anything you need!

Josh Coker

Josh Coker

Production Manager and Wide Format Specialist

Josh wears many hats around the office, including Production Manager, Wide Format Specialist, and Graphic Designer. Josh keeps production running smoothly, and produces quality design and printed pieces in the meantime!

Bobby Noles

Bobby Noles

Bindery

Bobby is the veteran on our team, joining CustomXM more than 40 years ago after his graduation from Arkansas State. He is responsible for our bindery operations and all things related to cutting and folding. Bobby recently turned 70 years old and says he found his fountain of youth at the local fitness center.

Mottley

Serious Business Dog

CustomXM is your full-service marketing, print, sign, and promotional product provider.

We use graphics, print, signs, banners, the Internet, walls, floors, windows, creative thinking, lots of coffee, and sometimes smoke signals to help our clients Market Smarter.

Plus, we have ideas that help you Plan, Produce, Promote & Prosper. Browse through our site and see what ideas spring to mind. And if you don’t find just the right one, please ask. We always welcome the opportunity to help you Market Smarter.

If you want to know a bit more about our history, we are happy to satisfy your curiosity.

So, what are we all about, exactly?

Our goal/mission/sole reason for existence is simple: we want to help you market smarter.

By using creative yet affordable techniques, we help you tell your story through print, digital media and signs.

We make it effective, we make it affordable – and we have fun doing it.

Really, though, we’re all about that ink. And toner.

©2022 CustomXM