Entries by Paul Strack

Another title for our pretty cool blog

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Postal Rates to Change April 17

At least they will wait until after the April 15th Tax deadline. (Or so I thought…I was informed that the April 15th tax deadline falls on a holiday, so it will be extended until April 18th.) In an effort to introduce a “new climate” in customer relations, US Postmaster General Pat Donahue met with mailer groups […]

The Obligatory 2010 Review – with a Twist

(NOTE: Our resident graphic designer, Lisa, also publishes our internal newsletter.  She has a knack of entertaining us all with her unique sense of humor and perspective on company events. So rather than me writing a retrospective review of 2010, I wanted to share Lisa’s recap of 2010 that she included in our recent newsletter.) […]

This is a test

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Christmas Cards Through the Years

As a practitioner in the graphic arts, I feel it is my sworn duty to annually produce and publsh our our family Christmas cards.  And I continue to do this, much to the chagrin of my beloved family.  So today, I invite you to take a look at Christmas cards past.  You will get a […]

The Power of a Bookmark (Part Dux)

So you read Amy’s story about the power of her printed bookmark.  Well, now it’s time to hear about the real, behind-the-scenes drama of that project.  Most of what I am writing is based solely upon memory that is now 6 or 7 months old. Production of the bookmarks went smoothly.  We designed and printed […]

The Power of a Bookmark

It’s Amy time! How is everyone? Crazy with end of year and holiday plans? Me too. I’m trying to work on marketing plans for next year, and my brain is fried. I’ve been thinking about we can use print pieces as marketing tools in unusual situations, and I wanted to share this story with you. […]

A Picture is Worth…$250 (for your favorite charity)

Seated, from L to R: Mildred, Ira, Mary Lee, Allison.  Standing, from L to R: Phillip, Paul, Charlie, Dennis, Bobby, Ina, Alan. Here’s a group photo from 1990. That’s the year I joined CustomXM; only then it was called Custom Printing Company, Inc. At that time, we didn’t have a fax machine, internet, or social […]

Thankful for the Opportunity

Sometimes we do things a little differently around here. So instead of a traditional company turkey-laden potluck before we take a couple of days off to repeat this process, we decided to go Mexican, buffet-style.  We call it our Annual Mexican Thanksgiving Feast.  If you are not thankful for tacos, cheese dip, taco soup, homemade salsa […]

Holiday Marketing Using Print Products

Hi everyone — it’s Amy here. I’ve been doing some research lately on how to market with holiday gifts. I’ve been looking for ideas that are original, cost effective and memorable. Quite a few of the things I’ve found include a print element, so I thought I’d share some with you here. One cute idea […]