Those of you who know me personally know that when it comes to politics, controversy and even food, I am pretty much like Switzerland. I try not to offend, and not be easily offended. I typically remain neutral. Industry communications over the past week, however, have caused me to become a little more outspoken. In one […]
It started innocently enough, as do most on-line, long distance relationships. One evening after hours, I was alone in my office surfing the internet, and came across this website that was truly engaging. It seemed to offer something that I had been missing. So I explored further, digging deeper into the background. I reacted to […]
The financial struggles of the US Postal Service have been well documented, and the news for this year hasn’t seemed to improve any. In spite of its marketing success, direct mail volumes have continued to decline. And yet, we see this as good news! How is this good news? The dire situation of the USPS is bringing […]
It’s Official! The Postal Regulatory Commission has approved the USPS 2011 Mobile Barcode Promotion. And it’s not just any barcode we are talking about. Of course it’s our beloved 2d codes commonly referred to as QR codes. You know, those quirky little pixilated squares that are popping up in magazines, on products, and yes, in […]
While still reeling from yesterday’s announcement that Google killed the QR code, even more disturbing news will come out of Australia tomorrow (due to the time zone difference) about the future of our 2D friend. For the unwashed, a QR, or Quick Response code, is a two-dimensional bar code that bridges the gap between the […]
I admit it, when it comes to direct marketing, I’m drinking the Kool Aid. After all, it’s what I do. It’s my livelihood. So when I attend seminars on the benefits of direct marketing, it’s easy for me to get excited to learn about the opportunities that can benefit our clients. Admittedly, I am somewhat […]
Post Formats is a theme feature introduced with Version 3.1. Post Formats can be used by a theme to customize its presentation of a post.
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Here’s an interesting infographic showing the history of Print. And all on one page! Visual Loop
No, we’re not talking about some new religion or an old president. Our next Integrating Media luncheon is all about Location-Based Marketing. Or Social Location Marketing. Or Location-Based Services. WHAT DOES THIS EVEN MEAN? IT’S SO CONFUSING! Which is why you need to come to our Lunch & Learn on Wednesday, March 2, at 11:30 […]
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