Entries by Paul Strack

Custom Lightbox!

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Moving Forward with QR Codes

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In case you have not noticed, we at CustomXM have been pushing QR codes for about a year now. We really like them, more than cupcakes even. Mostly we think they have the potential to change the face of marketing and advertising. We have been very impressed with how far QR codes have come in […]

Our Kodak Video Challenge Winner is…

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Jessica Yu from Calgary (print lives internationally too). Here is the winning idea: – Two people are in a car/limo. Envelopes, business cards are everywhere and they’re both sketching furiously on envelopes – they’re trying to meet a deadline. The driver, Paul Strack in a tuxedo, glares at them from the rear-view mirror. He tells […]

Marketing to Millennials

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*Note: After much input from the community I want to clarify something. The point of this post is not to knock down GenX. There are plenty of great success cases of GenXers succeeding. However as a generation they are following a generation that has (due to numbers and late retirements) held them back considerably. The […]

Real Time Reactions…What is Fast Enough?

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Marketing Question: what is considered a quick turnaround in the super-connected world we all live in? Life with smartphones, email, texting and Twitter means that we are available to be touched 24 hours a day. This hyper-access has accelerated people’s expectations of what is a reasonable amount of time they should wait for a response […]

A Post without Image

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The E-reader Review: Kindle vs. iPad

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Let’s ignore the fact that a “print guy” is comparing two popular e-readers.  Consider it market research.  Let’s also ignore the fact that it’s probably a little odd for one person to have two e-readers.  For the record, the Kindle was a Christmas gift from my wife. The iPad was an Easter gift(?) to my wife.  […]

Don’t Listen to Kermit, It is Easy Being Green

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Today, as you all should know, is earth day. As marketers sometimes it feels like struggle to honor the earth and stay green. When you start calculating the print materials, the postal transportation, the impact of inks, and the overall product waste from over printing you start to feel like maybe you need to go […]

The CustomXM – Kodak Video Challenge – Enter and you may win!

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There are vendors, and there are partners.  Kodak is one of our partners.  Over the past three years, Kodak has played an instrumental role in helping us expand our offering of digital printing solutions.  In addition to these successes, this relationship has lead to numerous award recognitions over that past several months. As a result, […]

How do I get folks to open the envelope?

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While discussing a subscription renewal appeal for the Arkansas Repertory Theatre, the Rep’s Director of Marketing, our good friend Angel Galloway (@angelmg) asked, “How do I get folks to open the envelope?”  After getting over the excitement that Angel still considers direct mail a viable marketing channel. (Trust me, it is!), here are some of […]