Having recently returned from a national trade conference, I’m determined to put into action some of the “take-aways” from that event. But I often find myself time-challenged in doing this. So that’s when I consider delegating certain tasks. The term “delegation” sometimes gets a bad rap. The book ReWork warns that “with a small team, you […]
Having recently returned from a national trade conference, I’m determined to put into action some of the “take-aways” from that event. But I often find myself time-challenged in doing this. So that’s when I consider delegating certain tasks. The term “delegation” sometimes gets a bad rap. The book ReWork warns that “with a small team, you […]
Last year, thanks to social media in general, and Twitter specifically, we were able to produce a very attractive wall calendar that featured photographs provided by many of our Twitter friends. Beautiful shots from around Little Rock and Central Arkansas were featured each month, as were those funny little things called QR codes. (Have we […]
No, this is not a tribute to Rod Stewart. Nor is this a solution to a recurring nuisance (i.e. the dreaded paper cut) that continues to plague our industry. Instead, it’s a mild celebration of making the first cut in a national TV contest. ABC’s Good Morning, America recently launched a contest inviting viewers to tell them about […]
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In case you have not noticed, we at CustomXM have been pushing QR codes for about a year now. We really like them, more than cupcakes even. Mostly we think they have the potential to change the face of marketing and advertising. We have been very impressed with how far QR codes have come in […]
Jessica Yu from Calgary (print lives internationally too). Here is the winning idea: – Two people are in a car/limo. Envelopes, business cards are everywhere and they’re both sketching furiously on envelopes – they’re trying to meet a deadline. The driver, Paul Strack in a tuxedo, glares at them from the rear-view mirror. He tells […]
*Note: After much input from the community I want to clarify something. The point of this post is not to knock down GenX. There are plenty of great success cases of GenXers succeeding. However as a generation they are following a generation that has (due to numbers and late retirements) held them back considerably. The […]
Marketing Question: what is considered a quick turnaround in the super-connected world we all live in? Life with smartphones, email, texting and Twitter means that we are available to be touched 24 hours a day. This hyper-access has accelerated people’s expectations of what is a reasonable amount of time they should wait for a response […]
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