As a manufacturer of custom designed and printed products, I’d like to tell you that every job we produce is completed on time, flawlessly, and without any stress. I’d be lying, but I’d still like to tell you that. Not all jobs go as planned, and yes, sometimes they are due to our own mistakes. […]
One of the perks of working in a family owned business is the opportunity to work daily with my parents. Okay, they only come in twice a week, and we hardly ever see each other, but still. Dad still does quite a bit of the estimating and reviews our equipment needs. Mom handles the payroll […]
Hey everyone, it’s Amy here. First, I have to say thanks to Paul for his awesome introduction. Yes, I’m blonde, and yes, I’m bossy. Those things may be part of my brand, but honestly, it’s not a contrived act. That’s why I really appreciate Paul and his willingness to work with someone like me, who’s a […]
Having recently returned from a national trade conference, I’m determined to put into action some of the “take-aways” from that event. But I often find myself time-challenged in doing this. So that’s when I consider delegating certain tasks. The term “delegation” sometimes gets a bad rap. The book ReWork warns that “with a small team, you […]
Having recently returned from a national trade conference, I’m determined to put into action some of the “take-aways” from that event. But I often find myself time-challenged in doing this. So that’s when I consider delegating certain tasks. The term “delegation” sometimes gets a bad rap. The book ReWork warns that “with a small team, you […]
Last year, thanks to social media in general, and Twitter specifically, we were able to produce a very attractive wall calendar that featured photographs provided by many of our Twitter friends. Beautiful shots from around Little Rock and Central Arkansas were featured each month, as were those funny little things called QR codes. (Have we […]
No, this is not a tribute to Rod Stewart. Nor is this a solution to a recurring nuisance (i.e. the dreaded paper cut) that continues to plague our industry. Instead, it’s a mild celebration of making the first cut in a national TV contest. ABC’s Good Morning, America recently launched a contest inviting viewers to tell them about […]
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In case you have not noticed, we at CustomXM have been pushing QR codes for about a year now. We really like them, more than cupcakes even. Mostly we think they have the potential to change the face of marketing and advertising. We have been very impressed with how far QR codes have come in […]
Jessica Yu from Calgary (print lives internationally too). Here is the winning idea: – Two people are in a car/limo. Envelopes, business cards are everywhere and they’re both sketching furiously on envelopes – they’re trying to meet a deadline. The driver, Paul Strack in a tuxedo, glares at them from the rear-view mirror. He tells […]
