Author Archive for: pstrack

Jessica Yu from Calgary (print lives internationally too). Here is the winning idea: – Two people are in a car/limo. Envelopes, business cards are everywhere and they’re both sketching furiously on envelopes – they’re trying to meet a deadline. The driver, Paul Strack in a tuxedo, glares at them from the rear-view mirror. He tells […]

Marketing Question: what is considered a quick turnaround in the super-connected world we all live in? Life with smartphones, email, texting and Twitter means that we are available to be touched 24 hours a day. This hyper-access has accelerated people’s expectations of what is a reasonable amount of time they should wait for a response […]

Let’s ignore the fact that a “print guy” is comparing two popular e-readers.  Consider it market research.  Let’s also ignore the fact that it’s probably a little odd for one person to have two e-readers.  For the record, the Kindle was a Christmas gift from my wife. The iPad was an Easter gift(?) to my wife.  […]

There are vendors, and there are partners.  Kodak is one of our partners.  Over the past three years, Kodak has played an instrumental role in helping us expand our offering of digital printing solutions.  In addition to these successes, this relationship has lead to numerous award recognitions over that past several months. As a result, […]