Let’s start with some statistics: 1) According to Pira International, the total global digital printing market has grown 122% since 2002, and by 2012, it is expected to double again, accounting for 21% of the overall global printing market as a whole. 2) Today, 30% of print providers offer web-to-print services. (CAPV) 3) 30% of today’s digital […]
Now we enter the week after the big iPad announcement. There have been tons of talk about how the iPad will revolutionize the book and newspaper industry, but what does it do for the other side of print? Here are 3 ways I think the iPad will change the print marketing industry for the better. […]
Recently we invited our good friend, @simonslee, to speak to us about Customer Service. His engaging and entertaining remarks were summarized in two simple words: No Surprises! When it comes to superior customer service, there should be absolutely No Surprises. We all nodded in agreement, and decided we had a new mantra for 2010. Upon […]
By 2010 I was hoping I would be done talking about the recession. Over the past year I’ve had several friends ask me about how and why to market in a down economy. The fact is that most successful companies grow through marketing in the latter half of a recession. Even more amazing is that […]
Integrated marketing is what most forward thinking companies strive to achieve with marketing efforts. However a large gap exists between print and web making integration difficult. The use of QR codes in print advertising and marketing can help bridge this gap. A few years ago while working for a marketing agency the big buzz word […]
Welcome to 2010, I think this is going to be a very good year compared to the one we just made it through. Few have had a worse year however than the print industry. Which is why I am a little surprised to be here writing this for CustomXM. See I grew up in the […]
