By 2010 I was hoping I would be done talking about the recession. Over the past year I’ve had several friends ask me about how and why to market in a down economy. The fact is that most successful companies grow through marketing in the latter half of a recession. Even more amazing is that […]
Integrated marketing is what most forward thinking companies strive to achieve with marketing efforts. However a large gap exists between print and web making integration difficult. The use of QR codes in print advertising and marketing can help bridge this gap. A few years ago while working for a marketing agency the big buzz word […]
Welcome to 2010, I think this is going to be a very good year compared to the one we just made it through. Few have had a worse year however than the print industry. Which is why I am a little surprised to be here writing this for CustomXM. See I grew up in the […]
