Why High Quality Sign and Graphics Printing are Key to Your Success
We all know the secret to retail success – Location, Location, Location. Let’s assume you have your perfect location in the heart of downtown Little Rock or Argenta. You’ve secured your ideal piece of real estate, so now what?
You must now let the world know! It’s time to tell your customers who you are and what you are all about. There is no better or more cost effective way to do this than with exterior and interior graphics.
Why is this such an effective way to spread the word? Believe it or not the brain processes visual information 60,000 times faster than text! Sure, signs are pretty. But they are effective 24/7. The best signs will inform, sell, educate and entertain.
CustomXM can help you enhance that “first appearance” look with exterior signs and promotional window graphics. Inform your customers and visitors to the Little Rock area about product features and promote specials inside your business with banner stands, floor graphics and digital signs. Launch a new product or service with colorful point of purchase displays. Create custom wallpaper and counter graphics to expand your brand throughout your interior location.
Retail signage and graphics tell a story, leave an impression and set a tone. The proper signage inside and outside of your business can inspire confidence with customers and employees alike.
So here are few tips to help with your retail sign efforts:
- Use photos in your design. According to a DMA study, using a photo creates a 300% greater recall than ads without photos.
- Try to keep headline copy to seven words or less.
- Pay attention to color contrast. Certain color combinations are very appealing for readability – Black on Yellow; Black on white and vice versa. Signs with grays, pinks, light blue may not attract the same attention as stronger color combinations.
- Keep your message simple.
The graphic above gives several examples of effective, affordable uses of exterior signage. But remember, interior signage such as sale signs, floor graphics, POP displays are equally effective and affordable.
And get this – Full priced merchandise that has signage outperforms sale merchandise that doesn’t have a sign by 18% (in a study performed by the Institute of Retail Management).
Take a look around inside and outside your store. Does your signage set the right tone? Does it inform, educate or entertain. Most importantly, does your signage sell?
If not, we can help.
Need photos of interior or exterior graphics?
CustomXM has always been a smart marketing and print resource for you. We now offer another resource for maximum exposure: SignsXM.
With the addition of SignsXM, we are taking our creativity, and your ideas, to new heights – and widths – and lengths. And get this – those dimensions can be customized.
Here are some of the things we can customize and create for you:
Vehicle graphics
License plates
Conference signage
Trade show materials
Contour cut labels and decals
Wall graphics
Floor and sidewalk graphics
Banners
Window graphics
Well-designed and well-placed graphics add value. In fact, as many as 8 out of 10 customers enter a business for the first time because of its signage. And signage can take credit for as much as 50 percent of your customer base. (That’s research talking, not just us!)
We love a challenge. Let us increase your visibility, help tell your story, and expand your brand.
Contact us today.
