Entries by Paul Strack

Printing For A Purpose

At CustomXM, we believe in the power of print to make a difference. That’s why we’re thrilled to introduce our new monthly program, Printing for A Purpose. It’s our way of giving back to the community that has supported us since our beginning in 1966.

9 Best Practices When Using QR Codes

Ok, I admit it. I made a mistake. I led you astray. From April of 2010 to August of 2011, I attempted no fewer than 4 times to tout the need for you to use QR codes in your marketing efforts. But alas, I was wrong.  As were so many marketers. We blew it. It’s 2023 and  I need to earn back your trust. It is with great confidence that I say, NOW is the time to include QR codes in your marketing efforts.  Printed materials, business cards, menus, outdoor signage, point-of-purchase displays, and more are perfect opportunities for QR code engagement.