Entries by Paul Strack

Printing For A Purpose

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At CustomXM, we believe in the power of print to make a difference. That’s why we’re thrilled to introduce our new monthly program, Printing for A Purpose. It’s our way of giving back to the community that has supported us since our beginning in 1966.

9 Best Practices When Using QR Codes

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Ok, I admit it. I made a mistake. I led you astray. From April of 2010 to August of 2011, I attempted no fewer than 4 times to tout the need for you to use QR codes in your marketing efforts. But alas, I was wrong.  As were so many marketers. We blew it. It’s 2023 and  I need to earn back your trust. It is with great confidence that I say, NOW is the time to include QR codes in your marketing efforts.  Printed materials, business cards, menus, outdoor signage, point-of-purchase displays, and more are perfect opportunities for QR code engagement.

Growing Marketing Agency Expands to Central Arkansas

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I am thrilled to announce that CustomXM has partnered with The Artist Evolution LLC, an award-winning marketing agency based out of Fayetteville. I am now co-owner of the new TAE Central Arkansas office. With this partnership, we can now provide your business with a comprehensive marketing solution that includes new digital services, along with our long-standing print, sign and promotional offerings.