Print Lives, But My Industry is Killin’ Me. A Response to the Response to President Obama.
Those of you who know me personally know that when it comes to politics, controversy and even food, I am pretty much like Switzerland. I try not to offend, and not be easily offended. I typically remain neutral. Industry communications over the past week, however, have caused me to become a little more outspoken.
In one instance, one of our trade associations issued a video response to cost cutting efforts by President Obama in his attempt to eliminate wasteful printing.
In another episode of outrageousness, our industry produced, and in my opinion, regrettably shared, a video titled “The Sexy Side of Print.”
I realize our industry has struggled, but there seem to be better ways to promote our efforts than these two examples.
Below is my video response to the first action that brought me out of neutrality.
Here is the video reply to the President’s message that prompted my response:
Here is the link to President Obama’s video. For some reason, I was unable to embed it properly here.
I am still too disturbed by what I saw on the “sexy print” video to have formulated a response to that!