How it works
How It Works
Integrate Online marketing with your Direct Mail for Better Results!
XM Mail includes four features in one package. Old-school direct mail only operates on one. XM Mail is a seamlessly integrated system that maximizes your marketing impact. Instead of just sending out a direct mailing, XM Mail consists of Direct Mail, Mail Tracking, Online Follow-up Ads, and Call Tracking. Here’s how it all fits together:
|Step 1: Your Mail Pieces Are Sent
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your prospect’s mailbox.
|Step 2: Mail Pieces Are Tracked
Using a cutting edge barcode technology system, we track the mailing process of your order. You can log into your marketing dashboard anytime to know exactly when your mail pieces are due to arrive, so you can plan for the influx of new customers.
||Step 3: Automatic Online Follow-up through Google
Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system.Using the Google Display Network and the Facebook Audience Network, text and image ads matching your campaign’s design and offer follow your
|Step 4: Phone Call Tracking & Continuous Improvement
We use a unique phone number to track the number of calls your mailing generates. You can use this data to gauge the effectiveness of different strategies and marketing messages. It also records calls so you can check for quality in your lead reception and sales processes.
Want to increase your XM Mail’s effectiveness even more? Consider Social Match.
What is Social Match?
Match your mailing list to Facebook users and deliver targeted ads directly to them via Instagram and Facebook before, during and after the mailing.
We can now take your mailing list and MATCH each name with their Facebook or Instagram user accounts. Now your target market will not only receive the mailing but will simultaneously be delivered the SAME message on their Facebook and Instagram feeds, even before they visit your website online!
Social Match Allows You To:
• Maximize the use of your mailing list.
• Help the people from your list familiarize themselves with your brand before the mail hits.
• Generate thousands of additional social impressions when you show your audience online ads, even without the need of them visiting your site first!
80% of sales are made between the 8th and 12th contact. Social Match allows you to reach interested prospects at yet another activation point.
We are able to achieve a 40% to 60% match rate with your list.