Entries by Paul Strack

How do I get folks to open the envelope?

While discussing a subscription renewal appeal for the Arkansas Repertory Theatre, the Rep’s Director of Marketing, our good friend Angel Galloway (@angelmg) asked, “How do I get folks to open the envelope?”  After getting over the excitement that Angel still considers direct mail a viable marketing channel. (Trust me, it is!), here are some of […]

Your Tax Dollars at Work

I had the pleasure of attending   the 2010 Arkansas Governor’s Conference on Tourism. If the venue itself, Eureka Springs, was not engaging and entertaining enough, the information presented was certainly captivating for those in attendance.  More importantly, the information was welcome and exciting news for all of us as citizens of the Great State of […]

Becoming a Linchpin

After a lot of persuasion from friends I finally picked up a copy of Seth Godin’s Linchpin this week. Just a few chapters in it is already a book that changes the way I view my position. However something struck me this morning. Why can a company itself not serve as a Linchpin for the […]

And the Award Goes to……Social Media

We were recently selected as Arkansas Business of the Year in a night that was equally euphoric as it was humbling.  When I consider how fortunate we were to even make the cut as one of the five finalists, I naturally look at the efforts of our staff, and the loyalty of our clients.  Both […]

The state of digital printing

Let’s start with some statistics: 1) According to Pira International, the total global digital printing market has grown 122% since 2002, and by 2012, it is expected to double again, accounting for 21% of the overall global printing market as a whole. 2) Today, 30% of print providers offer web-to-print services. (CAPV) 3) 30% of today’s digital […]

How the iPad Changes the Print Industry

Now we enter the week after the big iPad announcement. There have been tons of talk about how the iPad will revolutionize the book and newspaper industry, but what does it do for the other side of print? Here are 3 ways I think the iPad will change the print marketing industry for the better. […]

The Surprise Inside

Recently we invited our good friend, @simonslee, to speak to us about Customer Service.  His engaging and entertaining remarks were summarized in two simple words:  No Surprises! When it comes to superior customer service, there should be absolutely No Surprises.  We all nodded in agreement, and decided we had a new mantra for 2010. Upon […]

Market Smart in the Downturn

By 2010 I was hoping I would be done talking about the recession. Over the past year I’ve had several friends ask me about how and why to market in a down economy. The fact is that most successful companies grow through marketing in the latter half of a recession. Even more amazing is that […]

Real Integrated marketing with QR Codes

Integrated marketing is what most forward thinking companies strive to achieve with marketing efforts. However a large gap exists between print and web making integration difficult. The use of QR codes in print advertising and marketing can help bridge this gap. A few years ago while working for a marketing agency the big buzz word […]

Welcome to 2010, the Rebirth of Print

Welcome to 2010, I think this is going to be a very good year compared to the one we just made it through. Few have had a worse year however than the print industry. Which is why I am a little surprised to be here writing this for CustomXM. See I grew up in the […]