How many times have you let this happen to you: It’s early fall and you are thinking about this year’s Holiday Greeting cards. You have your list of family, friends and worthy recipients in mind. You think how unique and uncluttered it would be to send a Thankgsiving Day greeting card. But time slips away. Veteran’s […]
While we always try to have informative and engaging speakers for our quarterly Lunch & Learns, we certainly received a bonus in the local celebrity of Hot Dog Mike (@hotdog_mike). In continuing with our theme of True Confessions – Real Life Stories of Marketers in the Digital Age, Mike had the daunting task of addressing our […]
Continuing our recap of True Confessions exposed during our Lunch & Learn held September 29th, it’s time to hear about Something New. And how appropriate it was for to hear from that sharp, young up-and-comer from The Communications Group, Jason Brown (@JBrown935). Jason spoke to the audience on how Something New – QR codes, personalized URLs (pURLs) and microsites helped […]
We recently hosted our quarterly Lunch & Learn, and as always, the speakers and topics provided a cornucopia of marketing morsels. Titled True Confessions – Real Life Stories of Marketers in the Digital Age, it actually turned out to be more of a something old, something new, something borrowed & something blue– type event. All […]
So much has been written lately about QR codes that I felt compelled to write our own Best Practices list for their use. But I always seemed to find excuses to overcome that compulsion. However, last night while begrudgingly shopping for a printer at the world’s largest retailer, which is something I rarely enjoy, I was able to […]
Those of you who know me personally know that when it comes to politics, controversy and even food, I am pretty much like Switzerland. I try not to offend, and not be easily offended. I typically remain neutral. Industry communications over the past week, however, have caused me to become a little more outspoken. In one […]
It started innocently enough, as do most on-line, long distance relationships. One evening after hours, I was alone in my office surfing the internet, and came across this website that was truly engaging. It seemed to offer something that I had been missing. So I explored further, digging deeper into the background. I reacted to […]
The financial struggles of the US Postal Service have been well documented, and the news for this year hasn’t seemed to improve any. In spite of its marketing success, direct mail volumes have continued to decline. And yet, we see this as good news! How is this good news? The dire situation of the USPS is bringing […]
It’s Official! The Postal Regulatory Commission has approved the USPS 2011 Mobile Barcode Promotion. And it’s not just any barcode we are talking about. Of course it’s our beloved 2d codes commonly referred to as QR codes. You know, those quirky little pixilated squares that are popping up in magazines, on products, and yes, in […]
While still reeling from yesterday’s announcement that Google killed the QR code, even more disturbing news will come out of Australia tomorrow (due to the time zone difference) about the future of our 2D friend. For the unwashed, a QR, or Quick Response code, is a two-dimensional bar code that bridges the gap between the […]
