Entries by Paul Strack

The USPS is trying; really they are…

The financial struggles of the US Postal Service have been well documented, and the news for this year hasn’t seemed to improve any.  In spite of its marketing success, direct mail volumes have continued to decline. And yet, we see this as good news! How is this good news?  The dire situation of the USPS is bringing […]

It’s Official – USPS Says QR Codes are Hot.

It’s Official!  The Postal Regulatory Commission has approved the USPS 2011 Mobile Barcode Promotion. And it’s not just any barcode we are talking about. Of course it’s our beloved 2d codes commonly referred to as QR codes.  You know, those quirky little pixilated squares that are popping up in magazines, on products, and yes, in […]

Move Over QR Codes; There’s Some Thunder from Down Under

While still reeling from yesterday’s announcement that Google killed the QR code, even more disturbing news will come out of Australia tomorrow (due to the time zone difference) about the future of our 2D friend.  For the unwashed, a QR, or Quick Response code, is a two-dimensional bar code that bridges the gap between the […]

If It’s Good Enough for Google…

I admit it, when it comes to direct marketing, I’m drinking the Kool Aid.  After all, it’s what I do. It’s my livelihood.  So when I attend seminars on the benefits of direct marketing, it’s easy for me to get excited to learn about the opportunities that can benefit our clients.  Admittedly, I am somewhat […]

Post Formats is a theme feature introduced with Version 3.1. Post Formats can be used by a theme to customize its presentation of a post.

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Here’s an interesting infographic showing the history of Print. And all on one page! Visual Loop

Integrating Media Luncheon — All About LBS

No, we’re not talking about some new religion or an old president. Our next Integrating Media luncheon is all about Location-Based Marketing. Or Social Location Marketing. Or Location-Based Services. WHAT DOES THIS EVEN MEAN? IT’S SO CONFUSING! Which is why you need to come to our Lunch & Learn on Wednesday, March 2, at 11:30 […]

Viva Las Vegas (and Print)

This week I attended the PODi AppForum conference in Las Vegas. In addition to attending for my own edification, I was fortunate to be invited to present a 3 hour session on my experiences as a business owner involved in Social Media. Since speaking for 3 hours about anything seemed quite daunting, I was excited […]