“To show our students that we were thinking about them, and were excited for them to come back, we mailed them a Ouachita-branded winter care package.”
This winter care package consisted of an OBU Beanie, an OBU branded packet of hot cocoa, and a note from the University President.
In addition to the creative input for this project, CustomXM produced or sourced the pieces included in the packet, along with the OBU – purple padded mailer. It was a complete turnkey project as CustomXM handled the kitting, labeling, and mailing of all 2000 packages.
“After such a long Christmas break, it was such a nice surprise to receive a fun gift in the mail from Ouachita. I loved wearing my Ouachita Beanie and I can’t wait to hopefully wear it to some football games one day as an alum!”
Read the full Ouachita Baptist University case study