Holiday Marketing Using Print Products

Hi everyone — it’s Amy here. I’ve been doing some research lately on how to market with holiday gifts. I’ve been looking for ideas that are original, cost effective and memorable. Quite a few of the things I’ve found include a print element, so I thought I’d share some with you here.

One cute idea is to have holiday-specific business cards. Go all out and have a business card that almost looks like a mini greeting card on the front, but that has your standard contact information on the back. I saw one for a personal trainer that had the phrase “Merry Fitness!” across the front. It was clever, funny and a great reminder that you’d need his services after the holidays! When it comes to business cards, any deviation from the norm catches people’s attention. And a holiday memory will lift people’s spirits all year long.

I love the idea of giving handmade gifts. Origami ornaments are easy to craft and make lovely keepsakes. How about printing special holiday wishes on your paper? Your ornament will be a work of art, and the printed words will add an extra dimension of care.

I also read about a lawyer who had posters made with his likeness on them, with a bulls eye over his photo. He sent them to his adversaries, with a couple of darts packed in the poster tube. I can’t hep but think he must have garnered a little good will from people who once disliked him!

Take the time at the end of each year to say “thank you” to the clients or friends who have made a difference. Order some high-quality letterhead and jot down a hand-written note. It’s a small but memorable gesture.

And regardless of the season, it’s always a good idea to have custom labels on hand. Whether you’re giving someone a tin of baked goods, a bottle of wine or a gift basket, it’s nice to be able to put your personal touch on a store-bought item.

What kind of printed materials do you like to use or give during the holidays? Do you send lots of Christmas cards? Or do you prefer giving paper as a gift? Let us know!