Entries by Paul Strack

Is it still ok to think outside the box?

If I recall correctly, we retired the phrase “think outside the box” a few years ago. And rightly so. It was a tired cliché, and its use rarely led to a win-win situation that allowed us the opportunity to wrap our head around it to continue the paradigm shift. So I won’t go there. Recently, […]

How Do They Do That?

I’ve always been a fan of magic.  Houdini, David Copperfield (the magician, not the book), Criss Angel (sort of) – the art of the illusion has always fascinated me. And if you are like me, a very good magic trick doesn’t always have to “wow” you, but it does need to leave you wondering – […]

Toyota Manufacturer Recalls Open Source Use of QR codes

In what is likely to cause an overwhelming groan among marketers and technologically savvy consumers (and cheers among designers and IT staff ), QR code inventor, Denso Wave has issued a cease and desist order to all users of this open source tool.  Invented by the Toyota subsidiary Denso Wave in 1994 to track vehicles […]

Marketing, Networking & BBQ!

One of my favorite aspects of small business ownership is the flexibility to be able to do things out of the norm, away from the daily routine, while hopefully bringing value to clients and prospects.  Our quarterly Lunch & Learns are a perfect example of this.  Over the past two years, we have had the […]

Marketing, Networking & BBQ!

One of my favorite aspects of small business ownership is the flexibility to be able to do things out of the norm, away from the daily routine, while hopefully bringing value to clients and prospects.  Our quarterly Lunch & Learns are a perfect example of this.  Over the past two years, we have had the […]

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, […]

Holiday Procrastinators Will Pay!

How many times have you let this happen to you:  It’s early fall and you are thinking about this year’s Holiday Greeting cards.  You have your list of family, friends and worthy recipients in mind.  You think how unique and uncluttered it would be to send a Thankgsiving Day greeting card.  But time slips away. Veteran’s […]

Hot Dog Marketing

While we always try to have informative and engaging speakers for our quarterly Lunch & Learns, we certainly received a bonus in the local celebrity of Hot Dog Mike (@hotdog_mike). In continuing with our theme of True Confessions – Real Life Stories of Marketers in the Digital Age, Mike had the daunting task of addressing our […]

True Confessions – Something new for Better Beginnings

Continuing our recap of True Confessions exposed during our Lunch & Learn held September 29th, it’s time to hear about Something New.  And how appropriate it was for to hear from that sharp, young up-and-comer from  The Communications Group, Jason Brown (@JBrown935). Jason spoke to the audience on how Something New – QR codes, personalized URLs (pURLs) and microsites helped […]