Our 2019 Resolutions

Happy New Year, friends!

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New year, new me. That’s the annual challenge, right?

As CustomXM enters its 53rd year (yes, we’ve been around since 1966) in North Little Rock, I realize we must continue to create a “new us” to better adapt to the changes around us. More importantly, we must continue to evolve and adapt to better serve you. Our mission remains constant: to help you market smarter.

As we enter 2019, we are proud to introduce new ideas and new services. While we have always been focused on your marketing and communication needs, most have centered around more traditional, print-centric offerings. Print continues to be a significant part of our operations, but we are growing and expanding in many ways outside of our original beginnings.

In addition to our traditional services, we now offer:

  • Direct mail campaigns integrated with online advertising using Google, Facebook and Instagram. We call this new product XM Mail.
  • Email campaigns that are combined with landing pages for simple, yet effective lead capture tools.
  • Branded merchandise, including apparel, that help expand your brand though promotional products, corporate and employee gifts, giveaways, t-shirts and more.
  • Social media services including assisting you with your strategy and implementation across Facebook, Instagram, Twitter and more.
  • Website development and maintenance specifically for those sites developed on the WordPress platform.
  • Complete corporate branding, logo design and business identity packages.
All these services are custom-tailored with your goals in mind. We are strong proponents of “strategy before action.” Our success is measured by your success.

 Finally, during 2019, we are considering a move of our operations to the Argenta area in North Little Rock. Our building on Pike Avenue is currently for sale.

The following further explains our vision:

I invite you to consider how these ideas can become part of your 2019 marketing journey. I welcome the opportunity to meet and discuss ideas on how you can take advantage of the New Year, New You mantra. Please feel free to contact me a [email protected] or at 501-590-6569.

Let’s do something awesome together in 2019.


Paul Strack

PS – On February 21, we are hosting a business marketing conference – MarketConnect – at the North Little Rock Chamber of Commerce. Save the date and stay tuned for more information.

SignsXM Launches with Out-of-the-Box Lumpy Mail


CustomXM added a new division, SignsXM. It wanted to find a unique way to announce its new offerings which included all types of wide format printing, including banners, signage, wall graphics, vehicle graphics and more. CustomXM also wanted to use a cross media, multi-channel approach that would drive results and illustrate CustomXM’s marketing capabilities.

The SignsXM Awesome Banner Thingy Campaign: Complete with personalized box, envelope, personalized mini-banner and a fun-to-follow instruction sheet below. The inside of the box lid had a QR code that led to a fun video



CustomXM created a unique, dimensional mail piece that included a personalized mini-banner for all recipients. CustomXM encouraged recipients of their “Awesome Banner Thingys” to post photos on Instagram, which would qualify them for entry into a prize drawing.

420 pieces were mailed to prospects and current clients of CustomXM. Over 12% of recipients responded and completed the online survey. Additionally, over 13% of the recipients posted photos of their Awesome Banner Thingys on  Instagram accounts. Many of these respondents were a different subset than those that responded to the online survey.

The campaign received quite a bit of social media buzz and accolades from local ad agencies. It immediately led to meetings and opportunities for signage and direct mail proposals for clients and prospects. Many of these opportunities led to new business within the first three weeks of the campaign.

This campaign also received national recognition by receiving two Bennys awarded by the Print Industries of America during their Premier Print Awards, an international print competition.


The targeted audience was current clients and prospects of CustomXM.


At CustomXM, they like to market themselves a little differently. They like to use the marketing tools they are constantly advocating, and they like to have a little fun. They accomplished all this and more with their “Awesome Banner Thingy” campaign.

Recently, CustomXM added wide format services to their offerings. They even created a separate division, SignsXM. But they felt that it wouldn’t be enough just to tell folks about these new services, it would be better to show them. And have them show others.

To engage its target audience, CustomXM developed a dimensional mailer – an 8” x 8” x 1.25” box complete with a personalized label informing recipients that a “surprise” was inside. Inside the box was the following:

  • A personalized envelope and note card introducing the new division and services.
  • An instruction sheet showing recipients how to put together their own Awesome Banner Thingy
  • A QR Code that linked to a video explaining how to construct the Awesome Banner Thingy
  • The actual Awesome Banner Thingy which was a 3.25” x 7.5” vinyl banner, personalized with the recipient’s name, complete with a grommet and very tiny banner stand.

To encourage responses recipients were given two opportunities to participate in a prize contest

  • By visiting their personalized website and completing a survey
  • By sharing a photo of their Awesome Banner Thingy on Instagram


Above:  photos posted by Box Thingy recipients. Recipients were asked to post photos of their banner-thingys on Instagram with the hashtag #thinkitsignit. The Instagramers were entered into 3 different sets of drawings for prizes and winners were announced via Instagram videos.



The main reason for success was a clever design and personalized promotion.


Article courtesy of W. Caslon & Company, 2015,