Entries by Paul Strack

CustomXM Wins Three National Awards!

Yeah, we are a little excited about this… North Little Rock, AR — October 12, 2014 — CustomXM , a marketing, print and signage provider in North Little Rock, AR recently received three national awards from the graphic arts industry. CustomXM received two “Bennys” (named in honor of Ben Franklin), the highest honor in the […]

Please Tell Me I’m Full of Ship

It’s been nearly two years since I’ve posted to this blog. SERIOUSLY? TWO YEARS? Technically, that doesn’t make this a blog. It’s more like an archive. But I do have a legitimate excuse. I’ve had this new website in development for over 18 months. There, that should make you feel better. As I re-introduce this […]

Arkansas Department of Human Services

The Arkansas Department of Human Services (DHS) was participating in the Arkansas Early Childhood Association Conference. Their goal was to introduce “Better Beginnings,” a new Quality Rating Improvement System for childcare providers.

What’s The Buzz? Join us for Lunch to Find Out.

Over the past couple of years, through our popular quarterly Lunch & Learn programs, we have tried to present new marketing tips, tricks and techniques.  Our goals are to continue to help you add more arrows to your quiver to enable you to make your marketing efforts, and the measurement of those efforts, more effective. […]

A Printer Looks at Fifty

(With apologies to Jimmy Buffet.) Mother, mother offset I have heard your call, Recognized the smell of your ink Since I was three feet tall.  You’ve seen it all, You’ve seen it all. ~~~~~ Watched the men who ran you, Switch from film to plate. And in your rollers you held the treasure We thought […]

If You Aren’t Doing This, You Are Stupid!

Having recently attended an industry conference, it’s always refreshing to take the time and go through my notes to see what nuggets have been gleaned.  I am a firm believer that if I can find three or four “takeaways” that allow me to improve what I am doing, then it was money well spent. This […]

I Know What I Did Last Summer…

Summertime and the living was (supposed to be) easy.  Theoretically, at least.  Traditionally, our business does experience a slowdown during the summer months.  Or maybe I do.  They say summer allows us time to recharge our batteries, reinvigorate our drive, and rejuvenate our thinking.  I’m not sure if all that is true or if I even understand […]