It started innocently enough, as do most on-line, long distance relationships. One evening after hours, I was alone in my office surfing the internet, and came across this website that was truly engaging. It seemed to offer something that I had been missing.
So I explored further, digging deeper into the background. I reacted to what I saw. Making sure it was a match I felt comfortable with, I shared some information, and inquired further. Then there was reaction on the other end. Some emails quickly followed; some even contained very interesting attachments. All very good stuff. Then along came Twitter and the relationship blossomed. The messages were delivered timely, and all seemed to be speaking personally to me. As the inquiries intensified, so did the responses to them. Email, direct mail, text messages, and yes, even that first, somewhat nervous “live” phone chat.
Our much anticipated face-to-face meeting came during a conference, in a restaurant near Chicago’s Midway airport. As expected it was slightly awkward at first. But then, because we had developed this relationship on-line, meeting in real life only confirmed the fact that this was bound to happen, sooner or later:
I invite you to join my friend John Foley (@johnfoleyjr) for our next Lunch & Learn series on Thursday, June 23rd from 11:30 – 1:00. This exciting session will introduce to you the best methods of a multi-channel marketing approach to increase your marketing effectiveness. Register here.
In the meantime, since John will be visiting us from Boston, he wants to make the most of his Arkansas experience. He has already expressed a desire to experience a HubCap burger. What suggestions do you have?