From its beginnings, our company has been about family. In the early 1960s, my father, Ira Strack, bought an offset press. He began operating Custom Printing out of his garage as a part-time business while he worked full time at International Business Forms. In 1966, he partnered with an associate, bought some additional equipment, and […]
We are looking for a new sales rep! Our highly energetic, and sometimes photogenic sales rep, Charlie, is moving back home to Denver, Colorado. He moved to Little Rock nine years ago after accepting a track scholarship from UALR. We were fortunate to have him on our team for the last 3 years as he […]
We all know the secret to retail success – Location, Location, Location. Let’s assume you have your perfect location, you secured your ideal piece of real estate, so now what? You must now let the world know – tell your customers who you are and what you are all about. And there is no better, […]
The Arkansas Senate this morning approved HB – 4115 that would allow for the Capitol dome to be wrapped by a North Little Rock sign and graphics company. Proposed by Rep. Sidd Fitch (Mound City), this bill allows for the dome to be completely covered by either a camouflaged or metallic adhesive graphic. Rep. Fitch […]
How much would you pay to have not one, but two cows dance in front of your logo? As you think about that, consider this – Today we have the luxury of being able to purchase anything, absolutely anything, from our laptop or phones. And this omnipresent availability has driven our price expectations and realities […]
Today is THE day! Never has there been so much anticipation over something we expertly deal with on a daily basis. It’s important that we do talk about this and eliminate all our fears and anxieties. While we don’t have exactly 50 Shades of Grey to choose from, we do offer a wide variety of […]
The good news is that for printing services in the North Little Rock area (and Little Rock area too, I suppose), I have one less competitor to worry about. With the recently announced buyout of Office Depot by Staples, I should now rest easy knowing that some of my competition is going away, right? Since […]
Riddle me this… Upon entering his freshmen year at college this past fall, our son was required to purchase an iPad for a particular class. When our daughters began high school, we were required to purchase new laptops through the school for use with various components of the curriculum. Recently, our 22 year old son, […]
If you are familiar with any visual or graphic design related topics, you probably have heard or even used the phrase, “white space is our friend.” White space, or negative space, is simply that: an unmarked portion of a related graphic, print, canvas or other medium where images or text do not appear. I’ve recently […]
It’s Wednesday, and you know what day it is?? Of course I’m referring to What’s New Wednesday. Weekly, or at least regularly, or at least on certain Wednesdays, I plan to introduce new products, new ideas or new thoughts that relate to marketing, print and signage. Some of these may well be the next big […]
