Archive for category: News

This is the place for the latest CustomXM activity, some favorite client success stories and banter regarding print, marketing and signage that you might find interesting.

No sagging banners, signs

Stop the Sagging

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Photo of logo and brochure design for Ben E. Keith's 2015 Mid South Food Show

Ben E. Keith Eats Up their Food Show Branding

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Ben E. Keith, a distributor of food service products and premium alcoholic beverages, located in North Little Rock, Arkansas, hosts an annual Mid-South Food Show. The one-day show featured technology demonstrations, over 150 of their vendors showcasing their latest items, an American Culinary Federation Culinary Competition, guest speakers, and even a party the night before.

They wanted a special look for this years event. It was important that the look communicate their overreaching focus of simply providing customers with fundamental tools they need to succeed. They also desired an fun, creative and edgy look that fell in-line with the spirit and goals of both the company and the event.

The solution was a logo that literally spotlights a spoon in front of an audience. The logo would be used on specially die-cut hexagon shaped brochure that would be distributed to customers during food deliveries. They also used JPG images from portions from the design to promote aspects of the event in their client email campaigns during the weeks leading up to the event.

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Historically, the speaking portion of the event had not yielded a great deal of interest from participants. However, this year they had made a special effort to acquire speakers they thought would generate interest and likewise wanted to be sure those seats were filled. Because of the time constraints of the show, the keynote speaker would present one hour before the published event start time. The night before the event the staff cut-off the portion of the leftover brochures that featured the speaking schedule on one side and the cover graphic on the other. They handed those out to guests at their party the night before in an effort to drive traffic to both the early speaking event and the mid-day presenter. The result was great. Both the speaking events and the food show was well attended. They indicated that not only was the design creative and very fitting for the event, but that the hexagon brochure design was also key in getting attention and sparking conversation. Their only wish is that they had utilized the logo design in more of the event’s promotional items like tee shirts and banners.

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The $1,000,000 News Conference

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With the announcement of a $1 million dollar grant from the U.S. Economic Development Administration, The Arkansas Regional Innovation Hub needed a polished and attractive backdrop for the press conference stage.  Not only would it be in the spotlight of the media, but also be host a number of important local, state and federal leaders.  SignsXM provided them with a 9’ x 7’ step and repeat backdrop, as well as two 3’ x 6’ foot retractable banner stands. customxm_hubconference_casestudy2

“In addition to helping us prepare for a major news announcement, we looked to the creativity of CustomXM to give our new location a sense of permanence. The interior and exterior signage and graphics they produced accomplished both with great success.”  – Warwick Sabin 

SignsXM also provided The Hub with window decals to add additional exterior branding to an exterior that is still a work in progress. A large acrylic contour cut Launch Pad sign greets the guest from the entrance facing Broadway.

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“The banners and backdrops created by CustomXM not only allow us to brand internally, we also use them for events and activities outside of the Innovation Hub.” – Warwick Sabin

The $1 million dollar grant will allow the Hub to complete building renovations, including establishing the Silver Mine co-working space.

 

Can you Sell? Apply Now! Hurry, while supplies last.

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We are looking for a new sales rep!  Our highly energetic, and sometimes photogenic sales rep, Charlie, is moving back home to Denver, Colorado. He moved to Little Rock nine years ago after accepting a track scholarship from UALR. We were fortunate to have him on our team for the last 3 years as he has excelled in selling print, signage and more for our North Little Rock company. But he is leaving, and we need to keep his sales mojo going. Quickly!

We could go on and on about what Charlie did and what his job involves, but since he always had a way with words, and video, we will let him have the honor of doing so:

Straight and to the point. With a little humor mixed in. That’s Charlie, and that’s what we are looking for to fill this position.

Interested?  If so, please do this:

  • Watch the video a few more times.
  • Pay attention to the 3 individuals Charlie refers to during the video.
  • Make your own short video (less than 2 minutes) and in it, you need to SELL. Pick one of the individuals shown in the video, and sell them something they could use. Sell them something that could benefit them, and something you are passionate about.
  • Post the video and send the link to [email protected], use the subject heading: You’ve got to see this!
  • Feel free to include your resume and any questions you may have along with your video link.

Thanks, and happy selling! We look forward to seeing you.

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