Welcome to 2010, the Rebirth of Print
Welcome to 2010, I think this is going to be a very good year compared to the one we just made it through. Few have had a worse year however than the print industry. Which is why I am a little surprised to be here writing this for CustomXM. See I grew up in the digital age, marketing directors like myself have basically killed print. In developing my skill I embraced the computer monitor, and swore off paper. I met Paul Strack from CustomXM and found some of the neat things he was doing merging technology with printing. I quickly realized that I was wrong to abandon print all together. Print is not dead, print is in the process of being reborn. The print we knew 10 years ago is dead, in it’s place however is something much better.
This blog will serve as a mix of things to help you understand this new reborn print industry. I will focus on some tips that I’ve been able to pick up, ways to enhance marketing through print, some case studies that Paul will share to show how other companies have utilized print, and some behind the scenes views of the print shop. With this my hope is that through a better understanding and some strong examples you will be able to enhance your marketing.
A first of the year post would not be complete without a list of New Years resolutions, so here are mine for marketing:
1 – Step outside of the box and do something completely radical to market my company.
2 – Give back as much marketing insight (both success and failures) as possible.
3 – Enhance the tie between my print marketing and online marketing.
4 – Find some way to incorporate dimensional printing.
5 – Find a better way to utilize social media as a communications tool.
So those are the areas I plan on focusing in this year. Why not drop a comment and share some of yours, I’ll even give the best few a very awesome 2010 CustomXM calendar featuring local photographers like myself.
-Greg Henderson
