Entries by Holly Herlocker

Ben E. Keith Eats Up their Food Show Branding

Ben E. Keith, a distributor of food service products and premium alcoholic beverages, located in North Little Rock, Arkansas, hosts an annual Mid-South Food Show. The one-day show featured technology demonstrations, over 150 of their vendors showcasing their latest items, an American Culinary Federation Culinary Competition, guest speakers, and even a party the night before. […]

Ben E. Keith Uses Lumpy Mail to Increase Trade Show Appetite

BUSINESS OBJECTIVES Ben E. Keith, a distributor of food service products and premium alcoholic beverages, located in North Little Rock, Arkansas, frequently uses hospitality and food trade shows to showcase their newest products. The company had committed to participating in a new event in Memphis, Tennessee and wanted to maximize their return by attracting restaurant […]

SignsXM Launches with Out-of-the-Box Lumpy Mail

BUSINESS OBJECTIVES CustomXM added a new division, SignsXM. It wanted to find a unique way to announce its new offerings which included all types of wide format printing, including banners, signage, wall graphics, vehicle graphics and more. CustomXM also wanted to use a cross media, multi-channel approach that would drive results and illustrate CustomXM’s marketing […]