Posts

Windy City Wins: The Best New Promo from Chicago

Last month, we had the opportunity to spend three exciting days in our favorite city—Chicago. The main purpose of our trip was to attend a conference where we could check out all of the hottest new promotional products.

Please Don’t Send a December Holiday Greeting Card!

I implore you  – Do NOT send December Holiday Greeting cards to your clients. You are wasting your time and money.

Chicago Conference Recap: 2023 Branded Merchandise Trends

Last month we jetted off to the Windy City for a conference exploring branded merchandise trends in 2023 and beyond!

Making a Splash: Five Benefits of Eye-Catching Event Displays

Event display marketing is a powerful tool that can help your business stand out in crowded trade shows, exhibitions, and conferences. An event display is an important part of your marketing strategy and can help you attract potential customers and create a lasting impression.

9 Best Practices When Using QR Codes

Ok, I admit it. I made a mistake. I led you astray. From April of 2010 to August of 2011, I attempted no fewer than 4 times to tout the need for you to use QR codes in your marketing efforts. But alas, I was wrong.  As were so many marketers. We blew it. It’s 2023 and  I need to earn back your trust. It is with great confidence that I say, NOW is the time to include QR codes in your marketing efforts.  Printed materials, business cards, menus, outdoor signage, point-of-purchase displays, and more are perfect opportunities for QR code engagement.

5 Ways A Good Marketing Plan is like an Excellent Pizza

I may be stretching the dough here, but in many ways I believe that an excellent pizza is like a good marketing campaign. No matter how you slice it.

Growing Marketing Agency Expands to Central Arkansas

I am thrilled to announce that CustomXM has partnered with The Artist Evolution LLC, an award-winning marketing agency based out of Fayetteville. I am now co-owner of the new TAE Central Arkansas office. With this partnership, we can now provide your business with a comprehensive marketing solution that includes new digital services, along with our long-standing print, sign and promotional offerings.

What’s New in 2022

What’s New in ’22? We are happy to announce a number of new and expanded offerings to help you Market Smarter.

Gen Z and Alpha: The Next Generation of Promo

Gen Z holds a large portion of buying power. Understanding them is integral to effectively marketing to this large, influential group.