Posts

Making a Splash: Five Benefits of Eye-Catching Event Displays

Event display marketing is a powerful tool that can help your business stand out in crowded trade shows, exhibitions, and conferences. An event display is an important part of your marketing strategy and can help you attract potential customers and create a lasting impression.

9 Best Practices When Using QR Codes

Ok, I admit it. I made a mistake. I led you astray. From April of 2010 to August of 2011, I attempted no fewer than 4 times to tout the need for you to use QR codes in your marketing efforts. But alas, I was wrong.  As were so many marketers. We blew it. It’s 2023 and  I need to earn back your trust. It is with great confidence that I say, NOW is the time to include QR codes in your marketing efforts.  Printed materials, business cards, menus, outdoor signage, point-of-purchase displays, and more are perfect opportunities for QR code engagement.

5 Ways A Good Marketing Plan is like an Excellent Pizza

I may be stretching the dough here, but in many ways I believe that an excellent pizza is like a good marketing campaign. No matter how you slice it.

Growing Marketing Agency Expands to Central Arkansas

I am thrilled to announce that CustomXM has partnered with The Artist Evolution LLC, an award-winning marketing agency based out of Fayetteville. I am now co-owner of the new TAE Central Arkansas office. With this partnership, we can now provide your business with a comprehensive marketing solution that includes new digital services, along with our long-standing print, sign and promotional offerings.

What’s New in 2022

What’s New in ’22? We are happy to announce a number of new and expanded offerings to help you Market Smarter.

Gen Z and Alpha: The Next Generation of Promo

Gen Z holds a large portion of buying power. Understanding them is integral to effectively marketing to this large, influential group.

CustomXM Launches New Mobile App

In response to continued supply chain shortages, CustomXM (CXM) announced a new product to increase revenue streams.

2022 Apparel Trends

Apparel is an ever-evolving promotional product with constantly changing new styles to keep up with. As apparel promo products change each year, how are you standing out from the competition? Check out our top apparel trends for 2022 below so you can stay on top of it all!

Top Color Trends for 2022

For an inside look at the ever-changing color trends for apparel, promo, design and beyond, look no further than Pantone’s top colors for 2022! Stay on-trend and top-of-mind this spring with these calming yet bright shades that are sure to keep your customers’ attention.

African American Pioneers in Print and Design

In honor of Black History Month, we want to take the time to recognize some of the inventors, printers, and designers that helped move our industry forward. From peanuts and presses to newspapers and 7-UP, these forward-thinkers and their ideas helped shape our industry as we know it.