Verizon Arena in North Little Rock was one of a few select venues to host the recent One on One Tour by Paul McCartney. We were asked to help the promoters appropriately welcome a Knight to their arena.
Verizon Arena, located in North Little Rock, Arkansas, is the focal point for sports and entertainment in Central Arkansas. It features a seating capacity of 18,000 and meeting and conference space of 28,000 square feet.
The facility is publicly owned by the Multi-Purpose Civic Center Facilities Board for Pulaski County. From its inception the Arena was funded by a combination of local, state and private monies. It is considered the crown jewel in the development of Little Rock’s River Market and its expansion of Little Rock Convention Center. The Arkansas State Capitol presides over the district, which includes the Clinton Presidential Library, the North Little Rock Main Street Restaurant Row and Art District.
CustomXM was asked to assist in the production of both interior and exterior signage throughout the performer’s entryways into and out of the arena. The signage would welcome Paul McCartney as he made his way into the arena, his dressing room, and onto the stage.