Come Visit Us!

Typical undergraduate activity – inquiries, campus visits and actual enrollment – for most Arkansas colleges reaches its peak in late fall and early winter. This year, Lyon wanted to extend that period into the spring season in order to attract those graduating high school seniors who were still “undecided.”


Lyon College

Lyon College is an undergraduate liberal arts college located in the beautiful Ozark Mountains region. Founded in 1872 it is the oldest private college in Arkansas.

Lyon College Website:

Our Task


Working closely with Lyon admissions executives, CustomXM was asked to implement a campaign that would entice some “last minute” campus visits over a 4-6 week period in the spring of 2016.

Products & Services Involved

Products and Services

  • Campaign strategy
  • Graphic design
  • Personalized Direct Mail
  • E-mail campaigns
  • Landing page design and implemtation
  • Database management
  • Promotional products