A Printer Looks at Fifty

(With apologies to Jimmy Buffet.)

Mother, mother offset

I have heard your call,

Recognized the smell of your ink

Since I was three feet tall.  You’ve seen it all,

You’ve seen it all.


Watched the men who ran you,

Switch from film to plate.

And in your rollers you held the treasure

We thought would never outdate.  You printed dreams,

You printed dreams.

Yes, I am a printer

Six hundred years too late

The presses don’t thunder, it causes me to wonder

I’m an over fifty victim of fate; arriving too late.

Hell, I’m not too late.


I’ve done a little cross media,

I’ve run my share of stock

I made enough money to Google Miami

But I pissed it away so fast, never meant to last

Never meant to last.


I have been marketing now for over 6 years,

I passed out QR codes and measured till in tears

But I’ve got to keep preachin’, got to keep teachin’

I’ll Lunch and Learn, again.  I’ll invite friends.

Engagement never ends.


I go for younger gadgets

Tried several for a while,

Sure they confuse me and often they lose me

And yet they still make me smile.

It just takes a while, just takes a while.


Mother, mother offset,

After all these years I’ve found

My occupational hazard being

My occupation’s just not around

There’s a movement aground.  Gonna head downtown.


There’s a movement aground.

I may just head downtown.


Paul Strack, CustomXM


How Do They Do That?

I’ve always been a fan of magic.  Houdini, David Copperfield (the magician, not the book), Criss Angel (sort of) – the art of the illusion has always fascinated me. And if you are like me, a very good magic trick doesn’t always have to “wow” you, but it does need to leave you wondering – how do they do that? And once you figure it out, it’s like “oh yeah, why didn’t I think of that?”

Our upcoming Lunch & Learn on Wednesday, July 25th will showcase a little bit of magic as well.  The ABCs of Marketing Magic Made Simple, presented by Paul Schaller, may not mesmerize you with smoke and mirrors, but my guess it will still certainly have a “wow” effect.

Paul is the president of ABC Financial Services in Sherwood, AR. Over the past 20 years, he has guided ABC through the evolution of targeted, one-to-one marketing by implementing customized solutions to secure, enrich and maintain client relationships. This leadership magic has made ABC Financial the country’s largest provider of financial and marketing services for the health club industry.

In the spirit of full disclosure, I do point out that ABC Financial Services has been a client of ours since about 1998.  While our partnership has enabled ABC to take advantage of the one-to-one marketing technology, it has been the dynamic vision of Paul Schaller to make marketing magic when it comes to growing customer relationships.  I invite you to come hear more next Wednesday as Paul shares his magic.

You can register now at

I look forward to seeing you there.



Paul Strack, CustomXM