This is where we’ll post summaries of CustomXM client projects. Here you’ll get a better idea of what we do for our print, marketing and signage clients the strategy and the outcomes of some of our campaigns. You’ll also catch some client testimonies and see some or our cool design work, too.

Arkansas Department of Human Services

 

The Arkansas Department of Human Services (DHS) was participating in the  Arkansas Early Childhood Association Conference. Their goal was to introduce “Better Beginnings,” a new Quality Rating Improvement System for childcare providers. They wanted a campaign that would drive conference attendees to the DHS booth, introduce the new childcare rating system and educate attendees about online resources available to assist them in meeting federal standards for childcare providers. They needed to gather valuable data about the attendees’ knowledge and raise awareness of the new regulations through the list of survey questions.

Utilizing CustomXM’s interactive tools, attendees of the conference were given printed cards encouraging them to visit the DHS booth and access a survey via either a unique URL or a QR code. 900 cards were printed and handed out to attendees. 282 people visited the booth and completed the survey, which resulted in a 31.3% response rate from the survey of attendees. DHS learned that there was a great need to educate childcare givers.

Arkansas Democrat Gazette uses pURLS to up subscriptions

The Arkansas Democrat Gazette is a daily newspaper reaching more than 600,000 people throughout the state. It is the oldest newspaper west of the Mississippi River.

The newspaper was losing approximately 3,500 subscriptions per month. They were looking for a strategy to encourage these former subscribers to come back to the paper and renew their subscriptions. Their previous efforts at static direct mail were returning less than a 1% success rate.

Utilizing CustomXM’s integrated cross-media campaign tools, postcards with PURLs (Personalized URLs) were sent to a database of dropped subscribers, encouraging them to go to a microsite where they could register for a grand prize and re-subscribe.

The campaign ran for three months. A response was considered someone who renewed their subscription.

  • July 2010 – 1.5% response rate
  • August 2010 – 2.0% response rate
  • September 2010 – 2.0% response rate

The Arkansas Democrat-Gazette was very happy with results, especially considering the difficult audience that was being targeted – people who had already said “no” to the paper