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Here’s an interesting infographic showing the history of Print. And all on one page!
No, we’re not talking about some new religion or an old president. Our next Integrating Media luncheon is all about Location-Based Marketing.
Or Social Location Marketing.
Or Location-Based Services.
WHAT DOES THIS EVEN MEAN? IT’S SO CONFUSING!
Which is why you need to come to our Lunch & Learn on Wednesday, March 2, at 11:30 at the North Little Rock Chamber of Commerce.
If you’ve ever attended one of our previous events, you’ll know that we love to take the newest, most cutting-edge integrated marketing tools and help you understand not just what they are, but what they can do for your business. At this seminar, we’re going to be talking about all the new LBS services — Foursquare, Gowalla, Whrrl and more — and how any business can use them to increase traffic, market to various demographics and even improve operational efficiency.
We’re excited to have Simon Salt, author of the new book Social Location Marketing, stop here during his book tour to share his knowledge on the topic. As the CEO of Marketing Communications Agency IncSlingers, he has a lot of knowledge to share. And advance praise for his book has come from some of the most highly-regarded names in marketing and social media.
This seminar is $10 in advance, $25 at the door. But here’s the best part — if you are one of the first 25 people to register, and if you then attend, you’ll get a copy of Simon’s book free.
So register now. Why spend your lunch hour hunched over a boring bowl of soup at your desk when you can come enjoy a good meal, network and pick up some great tactics for improving your business?
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This week I attended the PODi AppForum conference in Las Vegas. In addition to attending for my own edification, I was fortunate to be invited to present a 3 hour session on my experiences as a business owner involved in Social Media. Since speaking for 3 hours about anything seemed quite daunting, I was excited to have Amy Bradley-Hole (@amybhole) and Bryan Jones (@bryanjones) join me for this presentation. More on this later.
This conference was focused on the future of our industry. And much of what we heard is nothing new for our, or any industry. But it did reinforce the concepts and goals where we need to continue to focus:
The economy is coming back, but not to where it was before the Great Recession.
Customers want speed, convenience and ease of use when purchasing products or services.
In order to be effective in marketing and sales, you must know your audience.
We are a mobile society, and this will continue to dictate our product offerings.
Super efficiency in business operations is a requirement.
The challenges continue, but so do the opportunities.
Now back to the presentation with Bryan, Amy and myself. Titled “Social Media for Business,” we took the attendees on a journey of how to use social media to tell your story, create and market your brand, and measure the results. All good stuff, no doubt.
But the highlight (lowlight, maybe), or most talked about part of the presentation, came during my portion. While advancing my slides, an annoying virus alert continued to display on the laptop provided. During one point in my efforts to clear it, a porn site immediately popped up for all attendees to see. I’ve never received such an ovation! Here’s a sampling of some of the Twitter commentary on that:
Oh well, what happens in Vegas, never really stays in Vegas.
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At least they will wait until after the April 15th Tax deadline. (Or so I thought…I was informed that the April 15th tax deadline falls on a holiday, so it will be extended until April 18th.)
In an effort to introduce a “new climate” in customer relations, US Postmaster General Pat Donahue met with mailer groups today to inform them of impending postal changes.
Simply put, this means that effective April 17, postal rates will increase.
On the upside, these changes will not affect the prices for Express Mail, Priority Mail, or single-piece First Class letters. (Postage for these letters will remain unchanged at 44 cents for retail customers.) However, postcard rates will increase by one cent to 29 cents.
Other categories of presorted mail will see price increases as well.
Finally, the original May 2011 deadline for mandatory Intelligent Mail Barcode implementation is no longer in effect.
And of course, all of this is subject to approval by the Postal Regulatory Commission.
For more information, or questions about how we can make your mailing campaigns more effective, please contact us and we will be happy to provide assistance.
(NOTE: Our resident graphic designer, Lisa, also publishes our internal newsletter. She has a knack of entertaining us all with her unique sense of humor and perspective on company events. So rather than me writing a retrospective review of 2010, I wanted to share Lisa’s recap of 2010 that she included in our recent newsletter.)
What a year, huh? In spite of our vow not to participate in the recession, unfortunately some of our clients did, so sales were not as stellar as we would have liked. But it was still a good year, and we are staying busy.
Besides the 16 PIAS awards, and the five NAQP awards, we received a new honor for us – Arkansas Business’ – Business of the Year (Category 1) award. I think we will all always remember the thrill of our name being announced the winner!
In April a security door was installed at the front door to keep out unwanteds! Customers are supposed to buzz in and then push the green button and the door simultaneously to exit. It’s amazing how such a simple concept can be so confusing! Several customers have almost pulled their arms off trying to get in, while others don’t have struggled greatly to push the green button and the door at the same time!
The Dino Dash was a new event. We had such high participation we won for the largest non-school team. The prize has yet to be claimed – a night out for a private party at the Museum of Discovery. We have until May, so we might need to schedule that!
The Travs game was fun – always nice to spend time with the kids!
We participated in the Chamber’s Bowling After Hours again this year. We looked awesome in our bowling shirts – unfortunately the judges didn’t agree and gave the prize for best shirts to some unoriginal, boring shirts.
In September, Paul made a decision that effects his bottom in more ways than one! He decided his bottom was sitting upstairs every day! And walking up and down those stairs is giving him tight “calves”.
Sandy moved into Paul’s old office – just took her sixteen years. She loves her new office and hasn’t let the corner office go to her head – she still talks to all of us little people!
December brought the Christmas Party. We had a great time — more details on the back page (not available for viewing here!)
Overall, it was a good, solid year and we have high hopes for 2011!
Thank you all for a successful 2010. Happy New Year!
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