We are getting used to it, whether we like it or not. Curbside service, carryout or contactless delivery – our favorite food is still quite tasty, but the presentation just isn’t what it used to be. Food is delivered in a plain paper bag. Inside we receive the usual generic packaging with plain white boxes for rice, BBQ, pasta or other delicacies. Rarely is there mention of the name of the restaurant that supplied the food. Anywhere. If I didn’t place the order myself, I may not have any idea where the culinary delight came from.
Restaurant owners don’t intentionally omit the name of their restaurant or products during this time of new normal, but I do see this as a potential lost opportunity for them. Here are a few ideas we suggest to keep satisfied diners coming back for more:
We recommend that a restaurant owner should put these items in every delivery order that goes out the door:
- Business card
- Coupon for dine-in