The Next Generation of Promo:

Generations Z and Alpha

Original article written by Caitlin Flynt
SAGE Marketing Coordinator

While many people typically think of Generation Z as a bunch of teens dancing on TikTok, this generation actually makes up a sizeable portion of the current workforce. In fact, Gen Z was born between 1996 and 2010, making the oldest Gen Zers 26 or 27. On the other hand, Generation Alpha is still currently being born, with its ranks made up of people born between 2011 and the mid-2020s. (Millennials, born between 1980 and 1995, the oldest of which being in their 40’s – y’all can sit this one out).

Gen Z holds a large portion of buying power, making them a key demographic. Understanding what appeals to this group and what trends interest them is integral to effectively marketing to this large, influential group. But don’t worry – we made it easy for you. Here are 5 of the hottest trends among Gen Z right now: