PROMO | 2 MIN READ
Original article written by Ashley Moore
SAGE Marketing Content Writer
Apparel is an ever-evolving promotional product with constantly changing new styles to keep up with. As apparel promo products change each year, how are you standing out from the competition? Check out our top apparel trends for 2022 below so you can stay on top of it all!
We are seeing a blast from the past as the latest apparel trend is going back to retro vibes. The nostalgia of these trends takes us back to our youth when the world seemed a little less chaotic. As a result, we’re seeing a hodgepodge of trends from multiple decades morphing into a new form of eclectic retro style. From old school caps and glasses to all things denim, looks from the ’70s, ’80s, ’90s, and early ’00s are making a huge comeback.
Whether working from home or in the office, colorful long socks are a new craze on the rise, and they make great gifts or giveaways!
A huge trending theme in the apparel industry is adding more basics to your wardrobe. This is also an excellent branding opportunity for uniforms, schools, hospitality, and more. Consumers want high-quality basics they can mix, match, and layer. This also relates back to our previous trend on sustainability. Having basics in a wardrobe not only stands the test of time but they have less impact on the environment.
Hats have always been an excellent method of brand promotion, but with the resurfacing of retro styles, consider bucket hats, trucker caps, and beanies for your customers looking to do something different.
Loungewear has also become increasingly popular due to COVID-19. Many work-from-home employees opt for comfortable clothing during the day. In fact, according to Forbes, pajama and loungewear sales have increased 143% since the beginning of the pandemic.
Monochrome styles consist of outfits with all matching colors and lots of places to add your logo. Very Peri is this year’s Pantone Color of the Year. This is indicative that pastels are coming back in a big way and can be found in all types of promotional clothing and accessories from bags, hats, and masks, to shirts, pants, and just about any other articles you can find.
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