MARKETING | 2 MIN READ
How to Choose a Useful Holiday Promo
Written by Michael Strack
[email protected]
Thanksgiving is almost here, and your client holiday gifts are all wrapped and ready to go…right? If not, you are certainly not alone. Even though it’s getting a little late in the game, there is still plenty of time to craft a meaningful client holiday gift campaign. Whether you already have a budget in mind or not, here’s a few tips to help you decide on the perfect holiday promo-without having to sift through thousands of products yourself!
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Make it About the Message
The perfect client gift doesn’t need to cost a fortune to make a recipient feel appreciated. Just ask yourself what it is that you want to say with the gift, and then look for items that help you communicate that message. In most cases it is less about the actual product itself, and more about getting creative with the design. For holiday gifts especially, it is important that the gift feel like a gift, and not just another marketing tactic. Be thoughtful with the design, don’t just slap on a logo! If you wouldn’t want to use the actual product, or the because of the design on it, then you probably want to keep searching.
Desktop and vehicle stone coasters soak up condensation and last for years!
Think Long-Term
Fast-forward to January. Decorations are being cleaned up, offices are being organized, and people will soon be back to their desks and business as usual. Where does the gift you’re giving fit in with your clients’ everyday routine? Will it be stuffed in a drawer, re-gifted next year, donated to secondhand shop, or kept and used? When you take care to be conscious of both form and function, you end up with a branded product that will see continuous exposure. And that is great news for your brand!
Our Wonderboxes make a great final touch to your holiday gift bundle.
Bundle Up
In the world of gift giving, sometimes there is not any one specific standout product to accomplish your goal. Often, a budget is set and then the hunt begins for the perfect piece. In these cases, a bundle might be the way to go. Bundles or kits might take a little more time and effort to put together, but done right can be much more effective than one product on its own. Kitting functional, well designed products together allows you to reinforce your message and ensure that your brand is seen more often and remembered longer.
Need a little help creating that perfect holiday campaign? Can’t find that exact product you have in mind? Give us a shout today at [email protected] or 501-375-7311, we’d love to help you out!
Our Wonderboxes make a great final touch to your holiday gift bundle.
