MARKETING | 3 MIN READ
Venture Center Demo Days
Written By: Clayton Ellis
Recently we had the opportunity to work with The Venture Center located in Little Rock’s Creative Corridor. The Venture Center is an organization that helps refine early-stage businesses and connects them to potential customers and investors. The Venture Center hosts “accelerators” which are designed to educate businesses on technological problems that they might be facing. They also expand these companies and provide solutions for any business- related problems. The specific event that we participated in was the FIS Fintech Accelerator Demo Days program, where approximately 300 people attended.
The challenge we faced was creating a clean, engaging space with a “tech” look and feel that would welcome attendees to the event. There was quite a bit of wall space to fill, so we had to create designs on a grand scale. For an event like The Venture Center Demo Days, quality is critical.
About six weeks before the big event, we met to brainstorm with some of The Venture Center team, including Wayne Miller and Jessica Head. We discussed their ideas and the overall look they wanted to achieve. After the meeting was over, it was time to get started!
One of the first designs we created was the welcome signage at the main entrance. The banner needed to stand out vividly and have a technical look to it. Also, because the area to be covered was so large, we divided the graphics into 4 smaller parts for an easier installation. Banners like these are sure to stand out!
Our next task was setting up the wall posters for the main lobby of The Venture Center. The goal for the wall graphics was to explain the magnitude of the program complete with a historical timeline and to have a modern appearance. Similar to the welcome sign, it was divided into smaller posters, so it was important that everything was balanced.
Once the first floor was finished, it was time to move on to the second. Here, the wall graphics were placed to showcase the businesses involved with the program. The contributions of the businesses were important, so we wanted to make sure our designs expressed gratitude. Some of the businesses that participated in sponsoring this event were Mitchell Williams, Tech Law, Lost Forty Brewing, Little Rock Tech Park, CFO Network, and more! When the signs were in place, it was time to turn on the lights and see the final look!