Do you suffer from FOMO?
Let’s back up a bit, do you know what FOMO is? Some research indicates this is a term coined around 1996 and relates to the online phenomenon that anxiety is caused by the idea that others are enjoying fulfilling experiences without you. Therefore, you feel the need to somehow be connected to everyone’s experiences or you fear you will be missing out. “FOMO,” the Fear Of Missing Out.
While this term is not new, FOMO usage became more popular with the meteoric rise of social media. People who experience FOMO are active on social media, and are constantly bombarded by photographs, posts and status updates of friends who are out actively doing something and having some type of experience.
The cure? Get offline and go create your own experience, duh.
Today I want to introduce you to a new phenomenon that is related to this condition, but can be easily corrected, and prove more beneficial for your marketing efforts: