“In an effort to promote sustainability, we sometimes can’t see the forest for the trees,” commented CustomXM President, Paul Strack. “For the longest time, our team was stumped. It seemed as if we were barking up the wrong tree.”

After months of Zoom meetings, the CustomXM team decided it was time to branch out. They were determined to let the chips fall where they may.

During its testing stage, Impossible Paper received high marks from a variety of focus groups. In one study, 73% used this plant-based product to keep hard copies of important documents filed at home. They found this to be a safe, secure way to store information. In another study, 56% of respondents found that news received via this medium was more trusted than online sources. In a surprising study, 68% believe that books read using this medium are more enjoyable.

In practical-use field studies, this new product received extremely high marks:

“It was so enlightening,” exclaimed Strack. “Impossible Paper is so versatile. You can use it for a variety of communications. It’s amazing how you can fold it and put in your pocket for easy reference and retrieval.” Strack continued, “I tried that with my laptop, and there was this awful crunching sound. It made me cringe. But with this product, whether it’s folded, or even crumpled, it releases satisfying endorphins.”

In his closing comments, Strack issued this challenge, “Effective today, Utor Papyrus will continue to be the clarion call to our clients. We can’t remain stationery, we must move forward. We’ve overcome many hurdles during 2020, but this is the first step in getting to the root of the problem.”