Ready to take your company’s social media to the next level? With so many people scrolling, liking, and sharing every day, social media is the perfect place to get your brand noticed. But let’s be real—standing out online isn’t always easy. That’s why we’ve pulled together seven straightforward, effective tips to help you promote your business on social. Whether you’re just getting started or looking to fine-tune your strategy, these tips will help you grow your online presence. Let’s jump in!

1. Create Engaging & Shareable Content

It doesn’t matter the platform; social media relies on algorithms to push content to viewers, and those algorithms are fueled by engaging content. Post a mix of things like images, videos, infographics, and even polls that are relevant to your audience. Make your content aesthetically appealing and encourage engagement with your captions.

2. Use Paid Social Media Advertising

Social media ads are a great way to boost visibility without requiring a huge budget. Facebook and Instagram (both can be managed with Meta Business Suite) allow you to set a small daily budget while targeting specific demographics to make sure your content reaches the right people. Start with a small ad campaign for a particular post, product, or promotion, and keep an eye on your metrics to see what works best. Ads can be an affordable way to gain traction and drive new followers or customers to your page.

3. Leverage Hashtags

Hashtags, hashtags, hashtags! Using popular and niche-specific hashtags will help increase the visibility of your posts. But be sure to research relevant and trending hashtags. There are a variety of tools to help you with your research, such as Hashtagify, RiteTag, or All Hashtag.

4. Cross-promote on Different Platforms

Facebook, Instagram, LinkedIn, Twitter X… there are so many platforms! The best way to ensure the effectiveness of your social posts across platforms is to research what type of content works best on each and design your posts to match. For example, LinkedIn is the best place to focus on providing professional and educational content for your followers. You should also encourage your followers on each platform to follow your other accounts for exclusive content or offers.

5. Run Contests and Giveaways

Speaking of exclusive content or offers – organizing social media contests, promotions, or giveaways can encourage new followers, likes, comments, and shares of your posts. This also helps boost your engagement and widens your reach. And you don’t even have to do it manually; there are several tools like Woobox or Rafflecopter that can help you manage contests by tracking your entries, automating your ‘winner’ selection, and even monitoring your engagement.

6. Engage With Your Audience

Social media isn’t just about posting; it’s about connecting. Be sure to prioritize time to respond to comments, like posts from followers, and even comment on other relevant pages. Engaging consistently shows that there’s a person behind the brand, building trust and increasing loyalty.

7. Use Stories

Stories and Reels are perfect for sharing quick, engaging content that can drive traffic and keep followers hooked. Use these formats to showcase behind-the-scenes looks, product highlights, or even a day-in-the-life at your business. Stories and Reels also get priority placement in most social algorithms, making it easier for you to stay visible and connect with followers in an authentic, informal way.

Building a strong social media presence takes time and effort. Over time, you’ll find the right rhythm and start seeing the results you worked so hard to get. So, go ahead and take that next step to take your company’s social media to the next level—you’ve got this!