Great Promotional Products in Little Rock

Today you have more opportunities than ever to increase awareness of your company’s brand. From direct mail to email, from print to digital advertising, from social media to telemarketing, companies must consider all these in their correct marketing mix. With so many marketing channels available to spread your company’s message, and so much competition, your business needs something to help it stand out from the crowd. Promotional products and ad specialties accomplish this and should be considered as an important part of this mix for almost any Little Rock or Central Arkansas business or organization.

What is a promotional product or ad specialty item?promo products photo

Promotional products, sometimes nicknamed swag or schwag, are products, often branded with a logo or slogan, used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of overall marketing strategy.

Promotional products, whether common items such as pens and magnets or more unusual items such as branded toys or back scratchers, can be powerful components of a multichannel marketing campaign. They tend to be kept for longer periods of time than traditional marketing pieces and can be highly effective door openers for hard-to-reach targets.

But deciding on the item that is right for you can be tricky…

What should  Little Rock and Central Arkansas businesses consider when searching for that great promotional product?

Here are some quick questions to ask yourself when selecting your next ad specialty product.

  1.  Does it align with your business? Whether it’s a tumbler or a T-shirt, consider products that appeal to your target audience. Do you sell software? Check out our line of products for techies. Are you promoting an athletic event? Perhaps water bottles are the way to go. You don’t have to select something obvious, but you should think about which items will complement your brand.
  2.  Does it have that wow factor? If you’re selecting giveaway items for a trade show, consider products that will be cool or clever enough to land on a shelf in their office, in their hands at an event or provide positive brand recall down the line.Be forward-thinking about what is trending right now in the marketplace. For example, the selfie craze doesn’t seem to be going anywhere, so who wouldn’t love a pop socket to turn their mobile phone into a portable tripod.
  3.  Is it going to last? – Obviously, price is always a factor. However, selecting the very least expensive item is often the easiest way to for it to land in the trash. While we do pride ourselves on providing high-quality products at a fair price, selecting items with a higher quality level will showcase your logo or message for a longer period of time. In other words, you really do get what you pay for.
  4. What is your goal? – Think of a promotional product as a 3D advertisement and consider its purpose. Are you trying to generate more awareness? Are you selecting a higher end give for your top-tier clients? Are you looking for a fun and exciting way to stand out from your competitors like a champ? Keep your goal in mind as you choose a promotional product.

We’ve got ideas for days. Give us a call at 501-375-7311 to speak with one of our creative marketing professionals. We love helping our customers market smarter. And remember, at CustomXM – We Put Your Name Out There!