Your Brand. On Everything.
Whatever it is, we can put your name on it. From office supplies and stationery to household items and the hottest new tech trends, CustomXM offers a nearly endless selection of fully-customizable products to promote your brand, business, or event.
Great Branded Merchandise & Promotional Products in Little Rock
Today you have more opportunities than ever to increase awareness of your company’s brand.
From direct mail to email, from print to digital advertising, from social media to telemarketing, companies must consider all these in their correct marketing mix. With so many marketing channels available to spread your company’s message, and so much competition, your business needs something to help it stand out from the crowd. Promotional products and ad specialties accomplish this and should be considered as an important part of this mix for almost any Little Rock or Central Arkansas business or organization.
What is a promotional product or branded merchandise?
Promotional products, sometimes nicknamed swag or schwag, are products, often branded with a logo or slogan, used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of overall marketing strategy.
Branded Merchandise, whether common items such as pens and magnets or more unusual items such as branded toys or back scratchers, can be powerful components of a multichannel marketing campaign. They tend to be kept for longer periods of time than traditional marketing pieces and can be highly effective door openers for hard-to-reach targets.
But deciding on the item that is right for you can be tricky…
What is the ideal swag for you business? Ask yourself:
Does it align with your business?
Whether it’s a tumbler or a T-shirt, consider products that appeal to your target audience. Do you sell software? Check out our line of products for techies. Are you promoting an athletic event? Perhaps water bottles are the way to go. You don’t have to choose something obvious, but you should consider which items complement your brand.
Does it have that wow factor?
If you’re selecting giveaway items for a trade show, choose products that are clever, useful, or memorable enough to stick around. The goal is to create positive brand recall long after the event is over. Look for items that feel current and relevant, rather than simply choosing the most obvious option.
Is it going to last?
Obviously, price is always a factor. However, selecting the very least expensive item is often the easiest way to for it to land in the trash. While we do pride ourselves on providing high-quality products at a fair price, selecting items with a higher quality level will showcase your logo or message for a longer period of time. In other words, you really do get what you pay for.
What is your goal?
Think of a promotional product as a 3D advertisement and consider its purpose. Are you trying to generate more awareness? Are you selecting a higher-end gift for your top-tier clients? Are you looking for a fun and exciting way to stand out from your competitors like a champ? Keep your goal in mind as you choose a promotional product.
Work that gets seen, used, and remembered
Promotional Swag FAQs
Promotional products are branded items like apparel, drinkware, bags, tech accessories and notebooks that help build awareness, reward employees or simply say thank you. They work because they’re tangible. A useful item can keep your name in front of someone for months. At CustomXM, we treat swag as a marketing tool with a job to do, not just another giveaway.
Start with the goal. Who’s receiving it, what do you want them to remember, and what’s your budget? Tell us what you’re trying to accomplish and we’ll help narrow thousands of possibilities into a few smart choices.
Most items can be produced within 2-3 weeks after final artwork approval. Have a firm event date? Tell us upfront and we’ll recommend products that fit your timeline.
Minimums and pricing vary by product, quantity and decoration method. Some products are available in relatively small quantities, while others become more economical at larger volumes. Give us your quantity, budget and goal, and we’ll help you find options that make sense.
Absolutely. CustomXM can coordinate printed materials, direct mail, signs, banners, apparel and promotional products as part of one campaign or project. That means more consistent branding, fewer vendors to manage and one team helping keep everything on track.
Yes. We can help you find promotional products made in the USA.
Yes. CustomXM is your partner for Act 943-compliant swag with verified country of origin and vetted sources.
Act 943 prohibits state agencies and public universities in Arkansas from buying promotional items like pens, mugs, clothing, and keychains that are manufactured in China.
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