Making a Splash: Five Benefits of Eye-Catching Event Displays

Event display marketing is a powerful tool that can help your business stand out in crowded trade shows, exhibitions, and conferences. An event display is an important part of your marketing strategy and can help you attract potential customers and create a lasting impression.

9 Best Practices When Using QR Codes

Ok, I admit it. I made a mistake. I led you astray. From April of 2010 to August of 2011, I attempted no fewer than 4 times to tout the need for you to use QR codes in your marketing efforts. But alas, I was wrong.  As were so many marketers. We blew it. It’s 2023 and  I need to earn back your trust. It is with great confidence that I say, NOW is the time to include QR codes in your marketing efforts.  Printed materials, business cards, menus, outdoor signage, point-of-purchase displays, and more are perfect opportunities for QR code engagement.

5 Ways A Good Marketing Plan is like an Excellent Pizza

I may be stretching the dough here, but in many ways I believe that an excellent pizza is like a good marketing campaign. No matter how you slice it.

The Great Arkansas Eclipse

On April 8th, 2024, a Total Solar Eclipse will occur in the U.S. that will be even bigger than the record-breaking eclipse in 2017. Astronomers are predicting this will be the most-watched event in modern history with half a billion people set to participate.

What’s New in 2022

What’s New in ’22? We are happy to announce a number of new and expanded offerings to help you Market Smarter.

Gen Z and Alpha: The Next Generation of Promo

Gen Z holds a large portion of buying power. Understanding them is integral to effectively marketing to this large, influential group.

Promote Your Website Like A Pro

With these simple steps, you’ll be able to take your website from zero to “wow”! Download our guide to find out how:

How the Pandemic Changed Our Company

Sometimes a major crisis like a global pandemic helps a business focus, change, and better prepare itself for the future. Paul shares how this happened with our print business.

CustomXM Launches New Mobile App

In response to continued supply chain shortages, CustomXM (CXM) announced a new product to increase revenue streams.